About Us

Kreative Juices is a Singapore-based events and media agency that curates’ immersive live experiences rooted in culture, storytelling, and authenticity. Every production is designed to go beyond entertainment—creating moments that audiences connect with, remember, and return for. 

Founded out of a deep passion for live events, Kreative Juices has grown into a cross-market platform delivering thoughtfully crafted experiences across Singapore, Thailand, Vietnam, India, and Dubai. 

From large-scale comedy shows like Zakir Khan Live in Bangkok to culturally rich showcases such as the Amaan–Ayaan SEA Tour and Javed Akhtar & Shabana Azmi Live in Singapore, each event reflects a commitment to quality, artistic integrity, and audience engagement. 

At its core, Kreative Juices is driven by the belief that live experiences should feel personal, meaningful, and distinctive. This philosophy shapes everything we do—whether it’s producing performances, building original properties, or creating new formats that bring people together. 

Looking ahead, the vision is to expand into larger, signature experiences—including a dedicated comedy festival, curated workshops, and the evolution of Craft & Loom into a unique experiential platform. 

Led by founder Mayuri Singh, whose background spans television, film, and live production, Kreative Juices blends creative storytelling with strong industry relationships to deliver experiences that are both seamless and impactful. 

We don’t just create events—we create experiences that stay with you.

Some of our work:

• Zakir Khan Live – Hosted twice in Bangkok, showcasing large-scale comedy productions [2017 & 2025]

• Rahul Subramanian LIVE in Bangkok (2025)

• Amaan & Ayaan SEA Tour – Presented across Singapore and Bangkok, blending classical and contemporary musical storytelling [add the years and locations]

• Javed Akhtar & Shabana Azmi Live – A prestigious literary and cultural showcase in Singapore [2013]

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About Mayuri Singh – Founder, Kreative Juices

Mayuri Singh is a seasoned media and live events professional with over two decades of experience spanning television production, film, and international business development.

She began her career in Mumbai as an Assistant Director with Zee TV, working on some of India’s most iconic television shows, including Antakshari, Sa Re Ga Ma, and Sawal Dus Crore Ka. During this time, she collaborated with leading industry names such as Annu Kapoor, Sonu Nigam, Amaan and Ayaan Ali Bangash, Anupam Kher, and Manisha Koirala—building a strong foundation in content creation, production, and storytelling.

Expanding into cinema, Mayuri worked as an Assistant Director on the Hindi film Om Jai Jagadish, alongside Anupam Kher, with a cast featuring Waheeda Rehman, Anil Kapoor, Abhishek Bachchan, and Fardeen Khan. This phase of her career further strengthened her expertise in large-scale production and creative execution.

In 2003, she moved to Singapore to take on a business development role with Zee TV APAC, where she contributed to channel growth and worked on initiatives including the fashion channel Trendz. This international exposure marked a shift from production to strategic market development across the Asia-Pacific region.

In 2010, Mayuri founded Kreative Juices, her own events and media agency based in Singapore. As a solopreneur, she has built a reputation for curating culturally rich, high-quality live experiences across markets such as Singapore, Thailand, India, Vietnam, and Dubai.

Her core strengths lie in visual storytelling, live event production, and building meaningful industry relationships—enabling her to create experiences that are both authentic and impactful.